In the Know: Conservation aims to share, celebrate, and raise awareness for environmental issues and efforts across the world. Using eye-catching social videos, the page distributes important news and heartwarming stories about the environment in digestible forms that are easy to share, comment on, and continue to think about long after the video has ended.
The strategy of all of In the Know's pages is to make the content people want to watch while they scroll – it has to be accessible, attention-grabbing, and most of all, interesting. In the Know: Conservation aims to tackle the environmental issues we're facing by informing audiences of Earth-related news, whether it's good or bad, and inspire them to make individual changes that can save our world. The page covers everything from delicious meat substitutes to 3-D printed coral reefs to heartbreaking footage of whales full of plastic waste. No matter what the content is, the aim is always to make these short videos easy to understand, share, and learn from.
We've seen that people are passionate and excited about our content – the page has about 70M video views year-to-date with a lot of the top-performing content being related to animals, wildlife conservation, and the impact plastic usage has on our planet. The page has 1.5 million followers with a breakdown of a 60% male audience to a 40% female audience, primarily 25-34, and most prominently our viewers are from India, the Phillippines, and the United States. We consider this not only a success for the page, but for our world. We've used our skills as video producers and programmers to make an impact and we're proud of how it's been received across the globe.