Let's face it—the stigmata of aesthetic procedures have been lifted and the cosmetic enhancements are no longer the privilege of rich and famous. Yet, the inner workings of “how” and “why” still remained rather elusive until @theenhancers converted peeking behind the doors of the aesthetic facility into an art form. We open the doors to our treatment rooms and share aesthetics in its raw, technical form coupled with the refined artistry of the natural results. This binary approach allows for the combination of novel methods of educating the public on safe practices and techniques coupled with demonstrating subtle art of natural aesthetic enhancements.
We also made a conscious effort to avoid any use of stock or glamorized imagery. Our goal is to communicate, that aesthetics is a democratic lifestyle that should be accessible to each and every one.
When it comes to aesthetics, social media is the primary source for a multitude of myths and misconceptions. Our strategy is to keep the consumer in the know by EDUCATING them on what safest, newest and most appropriate techniques and approaches within the field. And what is a better way to educate than to show the footage of the ACTUAL procedure or educational case studies involving real patients and their results.
The video is usually shot in real-time from the perspective of an observer who is standing right next to all the action. It offers an immersive approach with an unprecedented level of detail and engagement delivered in easy to watch and follow format.
Each video entry is followed by a short, blog-like text on dispelling an aesthetic myth, describing a new technique or reviewing a new procedure or device.
Aside from video depictions, we run a series of educational posts we call “case studies”. These case studies utilize an approach heavily relied on medical education where an individual makeover is deconstructed and explained. This approach allows
As a deeply spiritual group of women, we strongly believe that inner empowerment is an integral part of any aesthetic journey. To reflect that, our educational content is intertwined with daily motivations or quotations to connect to the on the emotional side of the viewer.
Know before you go” concept has proven extremely successful and mixed technical/emotional approach allowed for connecting to our audiences on a different, much more personal level. Because our educational
component is delivered free of commercial or other bias, followers appreciate our goal of educating on safe, appropriate and effective practices. The aesthetics are not for vein at heart, it is truly for those interested in self-empowering and confidence-boosting and we believe that our approach has allowed us to perfect this message and drive it to our followers in the most effective way.
