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12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization is on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 4th Annual Shorty Social Good Awards

ELLEN & Total Wireless: Fearless with Ashley Graham

Finalist in Technology

About this entry

Ellen Digital Network in partnership with Total Wireless present “Fearless” starring body activist, entrepreneur, supermodel and one of today’s most powerful voices -- Ashley Graham.

 

“Fearless” captures the ethos of Total Wireless, “Total Confidence”, creating meaningful moments for its target audience that impactfully ties the brand to The Ellen Digital Network audience.


Ashley, a game-changer in the body-positive movement, infuses her personal and candid insight into the six-episode original digital series where she helps people struggling with confidence issues rally the courage and rise above to be totally and unapologetically fearless.

By partnering with Ellen Digital Network, Total Wireless was given a platform that built awareness and consideration for the brand and the brand’s message, while reaching a new, relatable and relevant audience.

Why does this entry deserve to win?

ELLEN’s goal has always been to make people laugh and share heartwarming stories that tug at viewers’ heartstrings. At the core, Ellen Digital Network is focused on telling stories that are funny, kind, and always authentic. Fearless specifically focused on being authentic, telling stories that helped grow a loyal audience who could related to Ashley and the individuals she helped.

Results

The series hit over 26M total views and 76M impressions!

 

The Total Wireless/ELLEN “Fearless” campaign is the top campaign by views on Instagram over the campaign flight, as well as the #6 most- viewed campaign on Instagram in 2018 of all Instagram branded campaigns with a U.S. telecom sponsor.


From an engagement perspective, on average, Fearless comments tended to be slightly longer than any other digital series and were more likely to mention that they personally related to content.

Media

Video for ELLEN & Total Wireless: Fearless with Ashley Graham

Produced by

Ellen Digital Network

Link

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the final deadline FOR voting and entering in the 12th annual shorty awards is on thursday, FEB 20TH.