Ellen Digital Network in partnership with Total Wireless present “Fearless” starring body activist, entrepreneur, supermodel and one of today’s most powerful voices -- Ashley Graham.
“Fearless” captures the ethos of Total Wireless, “Total Confidence”, creating meaningful moments for its target audience that impactfully ties the brand to The Ellen Digital Network audience.
Ashley, a game-changer in the body-positive movement, infuses her personal and candid insight into the six-episode original digital series where she helps people struggling with confidence issues rally the courage and rise above to be totally and unapologetically fearless.
By partnering with Ellen Digital Network, Total Wireless was given a platform that built awareness and consideration for the brand and the brand’s message, while reaching a new, relatable and relevant audience.
ELLEN’s goal has always been to make people laugh and share heartwarming stories that tug at viewers’ heartstrings. At the core, Ellen Digital Network is focused on telling stories that are funny, kind, and always authentic. Fearless specifically focused on being authentic, telling stories that helped grow a loyal audience who could related to Ashley and the individuals she helped.
The series hit over 26M total views and 76M impressions!
The Total Wireless/ELLEN “Fearless” campaign is the top campaign by views on Instagram over the campaign flight, as well as the #6 most- viewed campaign on Instagram in 2018 of all Instagram branded campaigns with a U.S. telecom sponsor.
From an engagement perspective, on average, Fearless comments tended to be slightly longer than any other digital series and were more likely to mention that they personally related to content.