Stanley Black & Decker is passionate about driving sustainable environmental change and is committed to helping make a difference to individuals and organizations globally. This promise is defined in the company's ECOSMART™ environmental plan, underpinned by its purpose 'For those who make the world™' – the focus of all its communications and CSR programs. In India, the livelihood of more than 500 million people depends on a sustainable water supply vital for agricultural irrigation. Approximately 25 million inefficient AC/Diesel pumps draw water from groundwater resources, which consume nearly 20% of the total electricity generated in the country, and are a source for millions of tons of CO2 pollution that has a disastrous impact on the environment. In line with its CSR strategy to 'innovate with purpose', Stanley Black & Decker has developed an alternative sustainable solution to meet India's agricultural challenge – a high efficiency solar pump that can consistently provide much-needed water to farmers. The firm's Director of Innovation, Ramana Gogula, saw an opportunity for the company to make a significant difference through this social innovation. This storytelling video aims to portray the benefits of the technology clearly, while giving an insight into the personal story of Ramana Gogula, a highly respected member of his community, a talented musician and a true innovator and entrepreneur.
Stanley Black & Decker is passionate about driving sustainable environmental change and is committed to helping make a difference to individuals and organizations around the world. This promise is defined and encompassed in the company's ECOSMART™ environmental plan, which is designed to implement positive change throughout its operations globally – for the benefit of customers, employees, local communities and society in general. This pledge is underpinned by the company's purpose 'For those who make the world™' which is the central focus of all its communications and CSR programs.
One of the key pillars of Stanley Black & Decker's CSR strategy is to 'innovate with purpose'. Its goal is to make products and services that help create and shape the world, meeting global societal needs and helping to increase the positive impacts of its products across their lifecycle, including design, use and end of life.
In India, the livelihood of more than 500 million people depends on a sustainable water supply that is vital for agricultural irrigation. Approximately 25 million inefficient AC and Diesel pumps draw water from groundwater resources for this purpose. These water pumps consume nearly 20% of the total electricity generated in the country. They are also a source for millions of tons of CO2 pollution that has a disastrous impact on the environment.
In response, Stanley Black & Decker has developed an alternative sustainable solution to meet India's large agricultural challenge – a high efficiency solar pump that can consistently provide much-needed water to farmers across the country. The firm's Director of Innovation, Ramana Gogula, saw an opportunity for the company to make a significant difference through this social innovation. Working with a local farmer, Ramana customized a clean technology solution that combines Stanley Black & Decker's core competency in brushless DC motors with solar power, to pump 100,000 liters of water a day into the farm.
In this storytelling video, the benefits of the technology are clearly portrayed, while giving an insight into the personal story of Ramana Gogula, a highly respected member of his community, a talented musician and a true innovator and entrepreneur.
The film demonstrates that a small farm that could only grow vegetables is now harvesting 1,000 kg of nutrient-rich rice, a transformation that has taken just 7 months. With consistent water supply from the Stanley Black & Decker Solar Pump solution, farmers across India are able to grow multiple crops in a year, helping to improve their quality of life and feed many more citizens across the country. The company's vision is to ultimately deliver a Solar Agricultural Platform, with a pump that not only enables affordable and efficient irrigation, but also integrates innovative technologies on the periphery, such as precision farming through the Internet of Things, drip irrigation, cold storage and off-grid energy.
The video was published across Stanley Black & Decker's corporate social channels (Facebook, Twitter, YouTube and LinkedIn).
Across the company's Corporate social channels, the campaign exceeded expectations, receiving a paid post engagement of 315,889, with a 142% paid engagement rate, and paid cost per engagement of $0.02.
