The production team of LA Nonprofit dance company, MusEffect and Muse media conceptualized this PSA for the singular purpose of elevating the mission and enriching donations to The I'm a Dancer Against Cancer organization. We have been first hand witnesses to the many ways this foundation has aided families fighting this horrific disease and we knew we could heighten the visability of this impactful vision through our unique vehicle of elevating social issues through dance and film.
Our strategy to creating this moving PSA was to approach this tragic topic from a refreshing angle. We collaborated with an array of young dance artists in order to reach an effective number of audience members. We gathered significant youth social influencers including teen pop culture stars from Dance Moms , Maddie and Mackenzie Ziegler and DAC Hope Story dancers who are currently battling Cancer and put them on screen dancing together. This intention showed audiences that dancers are dancers, no matter what your diagnosis, we are all the same and deserve the opportunity to express ourselves through Movement. Our team thoroughly examined who DAC's key donors have been and designed a campaign that would pull at their heart strings and encourage donatio
Since the release of this PSA, the I'm a Dancer Against Cancer and this campaign has received exposure from People Magazine, Extra's television Hollywood report and many other various online news outlets. Last year the The DAC organization brought in 1Million dollars in donations that directly benefitted dance families in need. Since the release of the PSA the donations have significantly spiked and we are anticipating a high rise in donations for this annual year. More importantly we are actively spreading the mission of this incredible organization through one of the most intriguing forms of art on the internet now, dance and film. The more audience that know about this organizations the more young dancers we can inspire in their brave battle against Cancer.
