Codella is a Miami based NGO that focus it's efforts in teaching coding to Hispanic girls from low income families around the Miami area. By doing that, they don't only provide an important tool to develop these girls future, but also a safe environment for these girls. The objective of this campaign was to create awareness of what Codella is doing for Hispanic girls from low income areas around Miami through education and support.
Codella want these girls to have a better, brighter future, so we wanted to show how will that look for each one of these girls.
To do that, we selected 3 girls and we put them in direct contact with female Hispanic illustrators, female engineers from Facebook and all of them together developed, coded and created 3 exclusive Camera Effects filters to represent each one of these girls hopes for their future.
By letting people use and apply these effects in their own faces, we will also make them part of the dreams they represent.
There was no formal measurement study done behind this campaign.