THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

Of The Year

Breakout Creator Creator of the Year: Duo Edutainment Creator Of The Year Learning & Development Creator of the Year Lifetime Achievement Mental Health Creator of the Year Studio Of The Year
From the 3rd Annual Shorty Social Good Awards

Jillian

Entered in Diversity & Inclusion

Objectives

This is the empowering story of Jillian Mercado: a model's journey from being born with spastic muscular dystrophy all the way to gracing the pages of major fashion magazines. (Was she born with muscular dystrophy or did a doctor dislocate her spine?)
Jillian is keen to fight the lack of representation of people with disabilities in the fashion industry and their enduring stigma.
The objective of this documentary is to spread her message and to open the fashion industry to people with disabilities.

Strategy and Execution

Following Jillian for five months during her day to day life, experiencing the difficulties of moving around NYC with her wheelchair, attending castings and events with a lack of access for people with disabilities.
We interviewed key players in the fashion industry, from Nicola Formichetti - Diesel's creative director who selected Jillian for his first campaign, to Ivan Bart, President of IMG Models - the agency that signed Jillian and is currently representing her.
Another key addition for the film was using content generated by Jillian through her smartphone.


Results

"No matter how many views, how many shares or how many likes this video had -
the result that matters is to see models with disabilities integrated in the fashion industry, in major shows. For this there is still a long way to go"
Jillian Mercado

Media

Video for Jillian

Entrant Company / Organization Name

Film Pills, Jillian Mercado

Links

Entry Credits