Internet Society was approaching their 25th anniversary and wanted to acknowledge this milestone with… what else? A global website re-launch to be unveiled at upcoming conferences. We were happily tasked with making it something worth celebrating for anniversaries to come.
We partnered with Moving Brands, whose job was to reimagine the design strategy. We were tasked with developing a robust infrastructure in which a renewed digital identity could thrive.
Our first order of business was to migrate everything over to a new author-friendly platform. Before implementing the existing content, we combed through it, took a step back, and re-established their information hierarchy to be more navigable and digestible for viewers.
Because Internet Society is global, we integrated WPML—a multi-site, multi-language plug-in, so they could reach their entire audience and foster worldwide participation. In addition, we implemented our custom page authoring system, allowing clients the freedom to create and manage content on their own, anytime they like.
Since authors are often working in different time zones, we made it possible for them to pre-populate and pre-schedule content to suit their needs. We also integrated an array of hero images in which the nearest city background would appear. Finally, we allowed the authors to set expiration dates on posts, so content would disappear on the desired date.
Internet Society came to us to with a site that "was so incredibly frustrating..." and they needed a site that "just plain worked; that delivered the consistent user experience, and that provided a solid administrative back-end user experience."
Our work helped Internet Society immediately alleviate these pains. Not only is Internet Society's website more streamlined from a UX and visual perspective, the editorial process is more seamless because of the added features. Their large global editorial team now has significantly more control over content creation, editing, and publishing.
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