entries for the 11th annual shorty awards are open now enter!

11th Annual Shorty Awards Categories


See below for official categories. The early entry deadline is November 29th, 2018.

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 3rd Annual Shorty Social Good Awards

#CAisMyHome

Finalist in Immigration & Refugees

About this entry

Our objective: Pressure 5 GOP representative in California to do the right thing on DACA by passing a clean DREAM Act. ART NOT WAR ran a 3 month campaign for the ACLU in Southern CA aimed at raising awareness and pressure on 5 GOP reps that were wrong on DACA, with an end goal of getting CA residents and influencers to tweet and call the 5 GOP reps. These calls would demand a clean supportive vote on DACA, and warn these GOP reps that their seats were at stake in the next election.

Why does this entry deserve to win?

ART NOT WAR: Attended messaging study with linguist Anat Shenker and the ACLU

Parsed results to determine best creative strategy and approach

Created the hashtag and campaign #CAisMyHome

Designed graphics package

Designed a series of protest signs, mobile billboards, t-shirts, and lawn signs that were used in ground actions throughout Southern California.

Built a custom microsite site, CAisMyHome.org, as a home for the entire campaign and all of the videos. The site received 13,239 unique visitors and collected over 110 petition signers who shared emails and phone number info.

Ran 300 x 600 display geo-targeted ads on local and national publications targeting Reps. Nunes and Walters and Cook in their specific districts through local and national sites. We delivered over 1 million impressions in publications including the Fresno Bee, The OC Standard, Rolling Stone, Huffington Post and ABC7.

Produced two premiere videos, one featuring actor and activist Rosario Dawson, and 9 personal profile videos

Created and implemented organic and paid digital strategy. The release strategy included organic promotion through Facebook, organizational outreach, celebrity artist outreach, paid promotion and geo targeted ad buys directed at the individual Reps.

Created and implemented influencer twitter & FB campaign

Created and implemented robo call with Rosario Dawson aimed at encouraging CA residents to call the GOP targets to deliver pro DACA message

Produced two radio ads directed at Rep. Nunes and Rep. Cook in their respective districts. The 60 second ads aired on 11 local stations.

Results

2 MILLION COMBINED VIDEO VIEWS

THE CAMPAIGN ENTERED MORE THAN 40 MILLION SOCIAL FEEDS.

13,239 PEOPLE VISITED THE CAISMYHOME.ORG WEBSITE.

4,211 TARGETED TWEETS TO REPRESENTATIVES

18,224 PEOPLE CALLED CONGRESS VIA ROBO CALLS

2 OF OUR GOP TARGETS DECLINED TO RUN IN THE NEXT ELECTION!

Media

Video for #CAisMyHome

Produced by

ART NOT WAR, ACLU of Southern California

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Snapchat, Instagram, Twitch, TikTok, and the rest of the social web.

The Early Entry Deadline is November 29, 2018