ATTN: is an issues-driven media company. Every day ATTN: produces videos, articles, and commentary to inform people to make a social impact. The goal of this video series is to use humor to make important points of societal stigmas and double standards.
Our strategy was to use comedy to make the more substantive points about the hurdles that marginalized groups face in their everyday interactions. Our thesis was that physical comedy would be the best route because it stands out to viewers as they scroll through their newsfeed.
On average, these videos received over 38 million views, over 1.3 million reactions, and over 600K shares, indexing at over 10x ATTN:'s average video performance for each of these metrics.
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