finalists for the shorty social good awards have been announced see finalists

3rd Annual Shorty Social Good Awards Categories


See below for official categories. The final entry deadline is September 20th, 2018.

The 11th Annual Shorty Awards will open for entries on October 22nd, 2018.

From the 2nd Annual Shorty Social Good Awards

Don't Like. Do.

Entered in Civic Engagement

About this entry

Our objective was to increase social engagement and, more importantly, encourage viewers to join the NRDC Action Fund.

Why does this entry deserve to win?

Our strategy was to leverage famous political speeches that inspired real action and tweak them to highlight the fact that liking and emoting social posts is a good start, but may not lead to actual change. Instead, consider joining the NRDC Action Fund, where the viewer can truly join in changing the world. These films were made all the more relevant as they were launched on Presidents' Day.

Results

From its launch on Feb 20 to a milestone of September 12—less than seven months— NRDC Action Fund Membership rose 52% - a first step in making a difference.

Click through rates also increased 280% from our year over year average.

Produced by

NRDC Action Fund

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Twitch, Musical.ly, and the rest of the social web.

The Shorty Social Good Awards will be held November 15, 2018 in New York City