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Special Project

Special Project
From the 2nd Annual Shorty Social Good Awards

Arnold Schwarzenegger’s Response to President Trump’s Paris Climate Decision

Entered in Real Time Response


ATTN: is an issues-driven media company. Every day ATTN: produces videos, articles, and commentary to inform people to make a social impact. ATTN: produced Arnold Schwarzenegger's rapid response to President Trump's decision to pull out of the Paris Climate Agreement. The goal of the video was to point out the environmental consequences of the President's decision.

Strategy and Execution

Whenever ever breaking news touches on one of ATTN:'s core issues, we strive to feature that issue's most important and authentic voices on our platforms. With respect to the environment, Arnold Schwarzenegger is a unique figure. While he is a Republican, he was also an aggressive advocate for the environment while he was governor of California, passing one of the nation's most stringent environmental regulatory regimes. So when the President's Paris decision was announced, there was no better voice to include than Arnold Schwarzenegger — a Republican with a reputation for fighting for the environment.


With over 76 million views, over 5 million reactions, and over 2 million shares, this response video was a huge success among our audience. The video's exclusive and timely nature not only made it go viral, it received recognition and pickup from digital media, legacy media, and cable news outlets alike.


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