Enter the 14th Annual Shorty Awards

The Shorty Awards honor the best of social media and digital. See categories below. The early entry deadline is on December 9th, 2021.

From the 2021 Impact Awards

Asia Rising Together

Winner in Live Events

Finalist in Arts & Culture

About this entry

As violence towards the AAPI community escalated in the past year amongst COVID-19 related discrimination and culminating in the tragic shooting in Atlanta, global music collective 88rising, with the support of longtime partner AT&T, set out to create an event to heal our community, celebrate Asian heritage, and raise awareness and support for non-profit groups that worked to end Asian discrimination. 

The benefit concert event was set during AAPI Heritage Month to spread a celebratory message of culture to fans all across the world while creating an unprecedented immersive cultural experience.

The immersive cultural experience amplified Asian voices within music, entertainment, and local organizations, as well as raising non-profit funding across four themed acts; heal, protect, love and grow.

Why does this entry deserve to win?

Continue 88rising and AT&T’s longstanding commitment to amplifying Asian voices with the Asia Rising Together Benefit Concert to deliver powerful, personal family stories to the next generation, woven in with music and art. The livestream concert event featured global participation from artists around the world allowing the audience to witness a series of intimate performances, punctuated by moments of poetry, meditation, and special surprise performances. 

For one night, four immersive acts celebrated the multi-dimensional Asian-American experience and gave artists a unique opportunity to share their inner selves with the world. From creative concepting, visual design, and production of the experience, the final event consisted of the following parts. 

Performances and Appearances by: 

Atarashii Gakko!

Guapdad 4000

Audrey Nuna

Audrey Mika

mxmtoon

eaJ

KOAD

Yoon Mi-Rae / Tiger JK / Bizzy

Ocean Vuong (Poetry)

Luna Li

CL

Seori

NIKI (with surprise guest appearances from labelmates Rich Brian and Warren Hue)

Dumbfoundead

Community spotlights:

Mai Abe from the Asian Mental Health Collective

Vietnamese American Community Center of the East Bay 

MAMA LA Drive-By Kitchen

Non-profit donations:

Donations from the stream supported Asian Mental Health Collective, who creates a supportive and empathetic community; collaborates with mental health professionals and organizations; and celebrates mental health stories as Asians.

Table talk session with Sean Miyashiro, Founder of 88rising and RZA, Rapper and Founder of the Hip Hop group Wu-Tang Clan​ sponsored by AT&T

The core target audience were fans of the global Asian artists and the secondary target audience were the millions of people watching the concert, live streamed on Twitter, Facebook, YouTube and SiriusXM as AAPI allies.

Results

Total viewers: 5M+ worldwide

Total PR: 796M+ impressions

Total Social Media Impressions: n/a

#7 Worldwide Twitter Trend

Hashtag Mentions: #AsiaRisingTogether

AAPI support organizations spotlighted: Asian Mental Health Collective

Media

Video for Asia Rising Together

Entrant Company / Organization Name

88rising, AT&T

Link