At a time when the national political debate is polarized and paralyzed, The Renewal Project seeks to empower a movement to rethink America from the ground up. It honors local innovators in communities nationwide who are taking action and making real progress against the challenges facing our nation. By launching a unified social platform that celebrates such innovators, it aspires to inspire social good and positions Allstate as a different kind of company—one with local roots and a steadfast commitment to helping the communities it serves.
Since 2009, Allstate and Atlantic Media have worked together to highlight the struggles of the middle class in the face of a recession and create a path towards renewal and growth. This year, Allstate and Atlantic Media Strategies (AMS) launched The Renewal Project, a social-first website and newsroom that spotlights individuals and organizations advancing social good and contributing to civic innovation in America. The branded initiative celebrates innovation, strength, and ingenuity in communities looking to solve big problems and brings stories of the local heroes behind these efforts to a national audience. It achieves wide reach across social media, while also building a core audience by giving passersby opportunities to share, dive deeper, and return time and again. Components of The Renewal Project include:
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To date, the program has achieved:
