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From the 1st Annual Shorty Social Good Awards

$24 for Science

Entered in On a Shoestring

About this entry

To create awareness about Institute for Systems Biology's Project Feed 1010, a two-pronged effort that aims to optimize sustainable agriculture practices through scientific research, as well as to create curriculum for high school science classes.

To raise funds to support high school science teachers and their students to become citizen scientists for Institute for Systems Biology's research into sustainable agriculture practices, especially the use of aquaponics for urban settings.

Why does this entry deserve to win?

ISB is a nonprofit that relies heavily on government funding to support scientific research. Since Project Feed 1010 is a hybrid project that has a public education component, it was a good candidate for testing the crowdfunding method; crowdfunding is not common practice in research – at least not yet. For our 24 for Science campaign on Crowdrise, we shot much of the footage and b-roll for the campaign video, and combined them with about $600 worth of stock images/graphics/soundtrack. We borrowed a studio to record the narration. We launched the campaign in Aug. 2015 and collaborated with to hold a kickoff dinner for 150 featuring aquaponically grown lettuce. We now use the video as part of our promotional and recruiting efforts.

The video is unique for its quality versus investment, and because we were testing a modern fundraising mechanism not usually used in the conservative world of federal nonprofit research funding.


The Crowdrise campaign raised $12,432 to support high school science students.

Some project milestones since the launch:


Video for $24 for Science

Entrant Company / Organization Name

Institute for Systems Biology


Entry Credits