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TRANSMISSÃO CAMPEONATO PAULISTA 2024- RECORD TV

Entered in Live Video

Objective

Allow the viewer another possibility to follow the football broadcast of their favorite team. A different narration, lighter and more humorous than the traditional one. Available on all RECORD group digital channels

Strategy

Gain more audience to follow football broadcasts. With a lighter and more relaxed feel, the aim is to please not only football lovers, but also the whole family.

Results

The idea of ​​producing different TV content, with a lighter and more innovative transmission, brought excellent results to the R& portal, significantly increasing the number of accesses to the channel and likes on social media.

Media

Video for TRANSMISSÃO CAMPEONATO PAULISTA 2024- RECORD TV

Entrant Company / Organization Name

RECORD TV

Entry Credits