Power isn’t just a show—it’s a cultural phenomenon. For over a decade, Power and its spinoffs have reigned among Starz’ top series, with fans who don’t just watch—they live and breathe Power. From wild fan theories to endless reaction videos and next-level user-generated content, the Power Universe continues to fuel deep, nonstop engagement. So when it came time to celebrate the 10-year anniversary of Power’s premiere—and the final season of its first spinoff, Power Book II: Ghost—we had to go all in.
Enter “A Power(ful) Summer” Campaign: a social first celebration designed to reignite fan nostalgia, re-engage our core audience, and build excitement for Ghost’s final season. The campaign honored the fandom that built the Power legacy while making sure they stayed hyped for what’s next (because let’s be real—#PowerNeverEnds).
Our plan was simple: Excite, Engage, and Celebrate:
Excite with a Premiere Weekend Social Blitz
To celebrate the Season 4 premiere of Power Book II: Ghost, we took over New York City—and social feeds. We collabed with the Empire State Building to light NYC up in Power red, amplifying the moment with a collab post that racked up 22K+ Instagram views and set the stage for an electric premiere weekend.
Next, we recruited the Power cast and top influencers to fuel the premiere weekend hype, creating high-impact, shareable social content that drove millions of views and kept fans engaged long after the event.
At the Power Book II: Ghost Immersive Fan Experience social activation in New York, we let fans take center stage—capturing and sharing content in real time, fueling nonstop social buzz all weekend long.
Engage with Nostalgic Social Content
Next, we turned up the nostalgia on our socials—dropping legacy clips, cast throwback content, and an “In Memoriam” of our fallen Power soldiers that generated over 74K engagements.
We also brought TikTok creators into the fun. Led by TikTok sensation Reesa Teesa of WhoTFDidIMarry fame, for our #WhatTFHappenedInPower TikTok activation had creators and Power fans telling the story of Power to their followers. The hilarious creator videos had fans jumping in with their own recaps and running commentary, driving 4.1M views, 41K likes, and 2K+ comments and shares on TikTok—turning nostalgia into a viral moment.
Celebrate Fandom with the Power Choice Awards
For our Power(ful) Summer grand finale, we leveled ALL the way up by producing Starz’ first ever award show: The Power Choice Awards—a fan-voted awards show livestreamed on YouTube and Facebook, celebrating 10 Years of Power moments that had the streets talking.
Hosted by Power Book II: Ghost cast member LaToya Tonodeo, the ceremony brought out a lineup of Power legends, including Larenz Tate, Jerry Ferrara, Naturi Naughton, and also featured unforgettable appearances from icons 50 Cent and Method Man.
Pulling off something this massive took precision, and our squad was locked in, hyping up every nomination, activating talent with custom assets, and driving over 43,000 fans to an interactive microsite to cast their votes. On the night of the ceremony, we engaged fans in real time keeping the energy high and the conversation going nonstop across our social platforms.
Our strategy? Fan-first, pure nostalgia, and straight-up cultural domination.
And the numbers? Yeah, they speak volumes—we crushed it on every front.
Throughout the campaign, we built a space where fans didn’t just watch—they got to be heard. And the livestream numbers for the unforgettable Power Choice Awards were proof we tapped into something major:
But forget the numbers for a sec—what really hit home was the cultural impact. We turned 10 Years of Power into a summer long celebration for our fans, and in doing so, we didn’t just hit our targets—we showed the world that Power isn’t just a show, it’s a movement
