Hulu Original mystery-comedy series “Only Murders in the Building” follows three strangers (Steve Martin, Martin Short, and Selena Gomez) with a shared interest in true crime podcasts who launch their own amateur investigation and podcast when a grisly murder takes place in their affluent Upper West Side apartment building. The trio continues to find themselves faced with suspicious murders that they set out to solve through their podcast.
Season 3 of "Only Murders in the Building" adds two huge guest stars to the season's cast: the incomparable Meryl Streep and Paul Rudd. This season takes the mystery to Broadway, adding some phenomenal musical numbers and truly theatrical moments that elevate the series to new heights.
In advance of the season premiere, Hulu Originals’ goal was to create a teaser campaign for audiences on social media that would catch the attention - and interest - of both existing Only Murders fans and the uninitiated.
Hulu Originals launched a video campaign for social media that mirrored the spectacle of a Broadway show. The promos heavily featured the new season's huge guest stars, Meryl Streep and Paul Rudd, and teased a story that promised to be the show’s most exciting season, yet - a bigger, more complicated mystery with more suspects, and even more twists.
With tight cuts and clever use of motion graphics, the dynamic teasers showcase the unique and charismatic humor of "Only Murders" and its new season’s mystery. The promos were made so that they effectively grabbed viewers' attention when played with or without sound.
On the premiere day of season 3, the series had the most views of any scripted Hulu Original in 2023.
