In support of Hulu’s brand initiative, New on Hulu, touting all of the amazing new content coming to the platform each month, Hulu executed an ongoing influencer campaign to generate widespread awareness, anticipation, and tune-in on a monthly basis among both existing and prospective Hulu subscribers. Campaign timeline: March – September, 2024.
Hulu is always adding incredible new content designed to appeal to all sorts of different audiences, ranging from deep and fascinating documentaries to emotionally affecting dramas and lighthearted comedies. To excite viewers for some of the new content on Hulu, including the documentary "Freaknik," the movie "Poor Things," and the drama miniseries "We Were The Lucky Ones," Hulu Brand partnered with pop culture know-it-all and influencer Mr. Grande to give the streamer's lineup his rap treatment. Other influencers, including comedy artist Nia Ivy, fashion designer Gunnar Deatherage, and social media personality Hannah Pistoia also created unique social videos in their own unique styles for the campaign.
The campaign inspired influencers to build Hulu-centric videos in their unique spaces using their particular flavors of creative style to encourage their followers to check out brand-new shows, docu-series, and films on Hulu.
Hulu's team worked with Mr. Grande (aka Mikey Angelo), to create a catchy flow that sticks in your head as it breaks down some of the great new content available on Hulu. Hannah Pistoia employed a first-person perspective while facing a mirror to share her fresh and immediate reactions to many of the newest trending shows on Hulu. Gunnar Deatherage used his creative flair and eye for detail to create a transformable dress inspired by Dance Moms. Nia Ivy's brand of fast-paced joke-a-minute humor and energy help promote Hulu's more dramatic series using quirky characters and banter.
Campaign Performance:
