Jacob & Co’s Instagram presence is a masterclass in luxury storytelling, blending high jewelry and timepieces with pop culture, craftsmanship, and viral moments. The goal in 2024 was to expand global brand awareness, drive engagement through visually captivating content, and solidify Jacob & Co’s position as the most talked-about luxury watch brand on Instagram. Additionally, the founder’s personal page, @jacobarabo, was strategically leveraged to create an authentic, behind-the-scenes look at the world of Jacob & Co, fostering a stronger connection with fans and collectors.
Jacob & Co’s Instagram success in 2024 was driven by an innovative approach that balanced luxury, exclusivity, and virality. Our content strategy focused on three pillars: high-impact visuals, celebrity partnerships, and viral storytelling.
High-Impact Visuals & Storytelling
- Our content showcased ultra-luxury watches and jewelry through cinematic photography and video production, ensuring every post was a visual masterpiece.
- Posts featured close-ups of intricate craftsmanship, immersive product experiences, and behind-the-scenes footage from the Jacob & Co atelier.
- High jewelry campaigns were shot in dynamic locations worldwide, reinforcing the brand’s global appeal.
Celebrity & Influencer Collaborations
- Collaborations with global icons such as Cristiano Ronaldo, Lionel Messi, and Travis Scott helped extend our reach far beyond the traditional luxury audience.
- High-profile watch reveals, such as CR7’s custom Epic X, were strategically launched through Instagram, driving massive engagement and shares.
- A-list figures organically wore and posted about Jacob & Co, reinforcing our credibility in the luxury space.
Viral Content Strategy
- The Chameleon Video became the brand’s most viral piece of content, amassing 50M+ views, demonstrating our ability to blend luxury with mass appeal.
- The “Flight of CR7” watch unboxing video tapped into social media trends, capturing the excitement of collectors and sports fans alike.
- Founder Jacob Arabo’s personal Instagram played a crucial role in humanizing the brand, with exclusive glimpses of client interactions, watch unveilings, and private events.
Platform Optimization & Community Engagement
- Strategic use of Reels, Stories, and Carousels optimized performance across Instagram’s algorithm, ensuring maximum visibility.
- Real-time engagement tactics, including Q&As, live streams, and exclusive content drops, fostered a loyal community.
- A data-driven posting schedule ensured content reached peak engagement windows.
Jacob & Co’s Instagram presence in 2024 achieved record-breaking engagement, audience growth, and virality.
@jacobandco
- Plays: 378.34M
- Net New Followers: 1.35M
- Engagements: 43.53M
- Average Engagement Rate: 0.77%
- Average Effectiveness: 14.27%
- Average Reach: 479,743
- Impressions: 557.50M
@jacobarabo (Founder’s Page)
- Plays: 292.32M
- Net New Followers: 1.58M
- Engagements: 26.11M
- Average Engagement Rate: 6.64%
- Average Effectiveness: 118.14%
- Average Reach: 2.16M
- Impressions: 381.36M
This exceptional growth and engagement demonstrate Jacob & Co’s ability to dominate the luxury space on Instagram. By blending celebrity power, viral storytelling, and high-end visuals, Jacob & Co has set a new standard for luxury watch brands in the digital era.
