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Holiday Baking Championship – Companion Series

Entered in Instructional Video

Objective

Food and holidays go hand in hand, so with this series the objective is both to align with the special time of year where viewers find themselves prepping and cooking for many an occasion, as well as to promote the linear series Holiday Baking Championship. 

Strategy

Chef Carla Hall is a judge on Holiday Baking Championship offering her opinion and judgements weekly as competitors vie to be the champion. On this series, Carla steps out from the judges’ table and showcases her amazing baking techniques, tips, and recipes to get viewers into the holiday spirit and inspire their own holiday baking endeavors. 

Results

The series helped drive Holiday Baking Championship to be one of Food Network’s top series in 2024. 

Media

Entrant Company / Organization Name

Food Network

Links