THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Alex vs America – Companion Series

Entered in Instructional Video

Objective

Alex Guarnaschelli is an Iron Chef and fierce competitor who puts her reputation on the line in the Food Network series Alex vs America. In this digital companion series, fans are given a front row seat as this culinary master showcases cooking skills, dishes and techniques for anyone to try at home. 

Strategy

Playing off the linear series, the strategy of the Alex vs America companion series is to give viewers a glimpse at the culinary craftsmanship of one of the fiercest competitors and accomplished chefs out there. Though she is competing each week on the linear series, the digital companion was built not to drive adrenaline, but to inspire and encourage fans to try different recipes at home as demonstrated by one of their favorite Food Network personalities. With each video showcasing a different recipe, fans can absorb helpful info as well as remember to tune in each week to see the master battle it out in the kitchen. 

Results

Four seasons in, Alex vs America continues to entertain audiences buoyed by the fun and educational support of its companion series. 

Media

Entrant Company / Organization Name

Food Network

Links