We founded Evvy because the female body shouldn’t be a medical mystery — but to this day, it is. Women are diagnosed on average 4 years later than men across 770+ diseases, in part because women weren’t required in US clinical research until 1993. Every year, Evvy takes a step back from vaginal health (our core business) and invests in a large-scale campaign highlighting medical research disparities and raising money for Women’s Health Access Matters. This year, we published “100 Effed Facts About the Gender Health Gap”, a coffee table book and social campaign that is stunning in more ways than one.
First, we wanted to raise awareness for the shocking gender disparities in healthcare, to remind women that their experiences with medical sexism are not, as is sometimes suggested, “all in their head.” Second, we wanted to raise money for Women’s Health Access Matters (WHAM), who are accelerating funding for women’s health research to transform women’s lives and impact the economy. Through awareness and funding, we hope to break down the systemic and widespread barriers to equal healthcare, and to motivate doctors, researchers, policymakers, and advocates to work together on the equal research that women deserve.
Women weren’t required in US clinical research until 1993, and to this day, we still face delayed diagnoses, failed treatments, mystery symptoms, and medical gaslighting—often leading to years-long debilitation or even death.
That’s why Evvy launched “100 Effed Facts About the Gender Health Gap”, a coffee table book and multi-channel social campaign exposing the ways the female body has been left behind by modern medicine. The campaign, designed with literal gaps on every asset, creates a visceral sense of loss, shock, and urgency.
To turn awareness into action, Evvy donated all proceeds to Women’s Health Access Matters (WHAM) and launched a “Share to Donate” campaign, where every Instagram share of a fact generated a $1 donation.
To amplify the movement, we built an Equal Research Collective—a coalition of 48 women’s health companies and 46 industry experts—who helped spread the facts across their channels. Our Instagram Collabs strategy allowed partner brands to instantly reach hundreds of thousands of people, ensuring the campaign continues to drive awareness today.
By combining education, activism, and collective reach, Evvy turned 100 shocking facts into a rallying cry for change.
The two aims of the campaign were to raise awareness for the gender health gap and raise money for WHAM — and Evvy smashed both goals.
The book sold out in less than a week, and was posted about by leading influencers, doctors, policymakers, investors, founders, and celebrities. The facts were remixed by creators like @ilovefarideh who wrote a viral song about the gender health gap inspired by the campaign.
To maximize reach and awareness, we asked each of the 46 partner companies to accept one of 12 Instagram Collabs, each with a different theme (e.g. menstrual health or heart health.) By leveraging Instagram’s new Collabs feature, the campaign instantly reached hundreds of thousands of people, and continues to be shared to this day. Partner companies included industry leaders like Love Wellness, The Honey Pot Company, Stripes, Nurx, and Clue.
Between the book sales and the share-to-donate campaign, Evvy raised thousands of dollars directly for WHAM and women’s health research.
