THE 14TH ANNUAL SHORTY AWARDS

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The McKinsey Podcast: Insights from Experts on Business & Management

Entered in Branded Podcast

Objective

The McKinsey Podcast aims to help makes sense out of the world’s toughest business challenges. Each episode features top McKinsey leaders in conversation about the firm’s leading thought pieces about strategy, technology, leadership, operations, organization and the role of business in society. All of McKinsey’s reports are rigorously researched, and the podcast brings the written word to life with vigorous discussions of issues top-of-mind for businesses of all sizes.

Strategy

McKinsey strives to deliver thought leadership that resonates with our audiences; and as such, The McKinsey Podcast delivers on that. For instance, in our podcast episodes during 2023, our experts discussed how generative AI will go onto transform various aspects of the workforce, starting from shaping organizations in the future to revitalizing data ethics. Our podcast continues to discuss topics that have also resonated with our audiences, and support our mission of achieving sustainable, inclusive growth. These include episodes on practicing deliberate calm, the future of US manufacturing, and investing in Black economic mobility.

In addition, we’ve recently had episodes in which McKinsey authors discuss their recent books Rewired, on digital and AI transformations, and Power to the Middle, on why middle managers are so important for organizations.

All of McKinsey’s reports are rigorously researched, and the podcast brings the written word to life with vigorous discussions of issues top-of-mind for businesses of all sizes.

Results

The McKinsey Podcast addresses wide-ranging, relevant business topics with insights from some of the world's most informed business insiders. Discreet client examples, compelling storytelling, and polished audio production result in stories that serve to help businesses of all sizes make smart choices in the face of tremendous business pressures -- and is easy on the ears.

Audience wise, each episode is served to a listening audience of 100,000+ on average, with much of the target audience belonging to C-suite leadership, the business curious, and young professionals with hopes of working with or alongside McKinsey & Company in the future. The interview and narrative style of the podcast allows the results of this series to vary; whether it is counseling business leaders on the state of affairs in regards to generative AI, or outlining the necessary steps needed to invest in Black economic mobility.

Media

Entrant Company / Organization Name

McKinsey Global Publishing

Link

Entry Credits