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The Long Run | A Tribute to Tom Cruise's Running

Entered in Long Form Video

Objective

Eventize the latest installment of Mission: Impossible. Get fans hyped about the franchise and what's next for Ethan Hunt.

Strategy

Tom Cruise is the best runner on camera. The internet knows this. So we gave them what they wanted, 10 mins of every single running scene through all 7 Mission: Impossible movies. To help bring this piece to life, we also took 7 different custom augments of the M:I theme and woved them together, creating a 10-minute long supporting track that never loops.

Results

Shared on Tom Cruise's birthday, this piece earned over 5 million organic views cross-channel.

Media

Video for The Long Run | A Tribute to Tom Cruise's Running

Entrant Company / Organization Name

Buddha Jones, Paramount Pictures

Entry Credits