THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

The Continental from the World of John Wick - Character Art

Entered in Graphic Art

Objective

From the moment we launched The Continental campaign, one social insight rang loud and clear: fans loved The Adjudicator. Played by actor Katie McGrath, The Adjudicator stuck out in Feeds for her unique and striking look (have you SEEN her mask?!). Katie also had a pre-existing fan army from her roles in the BBC One series Merlin and the CW’s Supergirl.  

Our objective was to leverage these passionate online advocates to spread buzz and excitement about the series by creating an effective graphic that spoke to these fans in their own creative language. 

Strategy

Results

Media

Entrant Company / Organization Name

Peacock

Link

Entry Credits