Highlight the efforts of Rocket Mortgage (through the Rocket Mortgage Classic) aimed at ending Detroit’s digital divide and their impact on residents, all while shining a positive light on the city of Detroit. Introduce a conceptual approach to the storytelling that humanizes the problem and the impact. An approach that is emotionally centered with the intent to resonate with the audience.
We put the voices of those impacted by digital inclusion front and center. The work becomes a story that’s less about what we’re doing and more of the positive, generational impact.
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