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Pinterest x Chefclub Network: Tricks & Treats

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In a spooktacular activation with Chefclub, we took famous and beloved food recipes and transformed them into Halloween edition dishes by adding additional ingredients. The result: 20 amazing recipes for Pinners' Halloween parties, available in both English and French!


We were excited to center this series around treats, party food, novetly bakes, and Halloween-inspipred meals. The challenge being making these recipes relevant and inspirationly to two different markets (the US and France) who have different perceptions of celebrating Halloween. We also created each Pin recipe in both French and English to add to the fun. 


This dream partnership between Pinterest and Chefclub resulted in above benchmark performance on all Pins as well as the Tricks & Treats Pinterest board. We were thrilled to share this inspirational content to help Pinners celebrate Halloween in both the US and France, and we loved seeing Pinners own takes on the recipes posted in the comments. 


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Pinterest x Chefclub Network


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