Objective
LinkedIn is the primary social media channel for Link Logistics, the largest operator of industrial real estate located exclusively in the United States. To advance the firm’s business goals, our Communications team strategically leverages LinkedIn to support integrated campaigns; showcase the quality and scale of our real estate portfolio; emphasize our focus on customer experience and customer innovation; distribute executive thought leadership; highlight earned media coverage; spotlight team members; and recognize significant holidays, cultural observances and societal moments. We produce differentiated, branded graphic designs and craft thoughtful captions that resonate with our audience. We view LinkedIn as a platform for our firm to expand its leadership presence and deepen partnerships. In 2023, we exceeded industry benchmarks and grew our channel while engaging our audience with the Link Logistics story.
