THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Innocence Project website

Entered in Non-Profit, Website/App

Objective

For more than 30 years, the Innocence Project's staff, partners, and clients have been doing extraordinary work to create a more fair, just, and compassionate legal system for everyone in the U.S. And in the digital age, we have told the powerful story of that work across our digital platforms, anchored by our website.

Every year, more than 4 million people visit our site to learn more about our work, sign petitions, make donations, request representation, and engage with our community. In 2023, we transformed www.innocenceproject.org to make our work more accessible to more people. In doing so, we:

Strategy

In May 2023, we improved our website so that everything — our workthe issues that drive wrongful convictionsour completed casesour clients’ stories, and our campaigns — is easy to find and engage with. We organized our content around the three foundational pillars of our work: Restoring FreedomTransforming Systems, and Advancing the Movement. And we added more information about our governance and workplace culture so our audience can better know and understand the values that drive us and inform our work everyday.

We also added new sections that explain the explicit links between race and wrongful conviction and the very real risks of executing innocent people in our imperfect system. Additionally, we gave the website a clean and modern look, with bold typography and vibrant photography that help tell our stories more effectively.

And, because we know that so many of our supporters visit us on mobile devices, we made sure that the site is super responsive and easy to navigate on phones and tablets.

Results

Since the revamp, our website has been a huge success. Our key high-level takeaways are below: 

Media

Entrant Company / Organization Name

Innocence Project

Link

Entry Credits