Hulu Originals "History of the World, Part II" is an outrageous sketch comedy series that recreates different historical events as interpreted by the masterful satirical mind of Mel Brooks. The series itself is a sequel to Brooks' 1981 film “History of the World: Part I.” Hulu's series sees sketches that recreate moments from the American Civil War, The Russian Revolution, World War II, Mesoamerica, and more.
To promote the release of the new comedy series Hulu Originals launched a fully interactive game dubbed 'The History of the World Part II, The Experience.' – available on mobile, desktop, and XBOX. The game was designed to pull in fans of the classic movie and generate excitement and buzz for the upcoming series.
The experience is narrated by Mel Brooks and features historical quips from series stars Ike Barinholtz and Wanda Sykes as they take participants on a journey through time from “the big burp” that created all of life in the universe through the caveman era and up to the modern day. Viewers interact with animated vignettes through the clever use of mouse clicks and gestures to progress the narrative and engage in satirical browser games. Fans even have the opportunity to win prizes.
The game offered fans and history buffs a unique comedy experience that perfectly complements the satire made famous by the comedic mind of Mel Brooks. The unique, humorous art fits perfectly with the bawdy and irreverent humor that Brooks is known
Hulu’s digital experience for “History Of The World, Part II” was a success right from the start, with players accessing our game over 173,000 times during our first live weekend on desktop and mobile devices as well as on Xbox. The Xbox version of the game had one of the highest video completion rates compared to previous ‘watch to win’ campaigns, with 84.7 percent of viewers on Xbox completing the videos compared to the app benchmark of 67%. It also over-delivered on our goals by garnering over 17.5 million impressions, which is 3 million higher than we anticipated. Within the game, players could enter our Digital Experience Sweepstakes for a chance to win prizes - and that sweepstakes resulted in over 37 thousand unique entries, helping to sustain viewership for months after launch.
