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Special Project

Special Project
From the 16th Annual Shorty Awards


Entered in Sports


Boardroom is a media brand co-founded by Kevin Durant and Rich Kleiman that focuses on the intersection of sports, entertainment, and business. Boardroom produces premium content showcasing how athletes, executives, musicians, and creators are moving the business world forward. Boardroom’s ecosystem also includes an advisory arm that consults and connects athletes, brands, and executives with its broader network and initiatives. Additionally, Boardroom curates high profile experiences, including NBA/WNBA All-Star events and Game Plan with CNBC. Boardroom Sports Holdings invests in emerging sports teams/leagues, including the Brooklyn Aces, Gotham FC, and Philadelphia Union.

At the forefront of industry change, Boardroom aims to offer unique perspectives on the business of sports and entertainment through premium coverage. Their strategy lies in their top-notch storytelling, cutting-edge experiential, and unmatched access to talent.  

This past year, they have also expanded Boardroom’s ecosystem far beyond digital media to include emerging sports team and league ownership, an athlete and brand advisory arm, and a premier experiential business. It all starts with a deep understanding of their audiences, what they find compelling, and how to most effectively engage with them.

Strategy and Execution

What started in 2019 as an ESPN+ roundtable talk show, has developed into an award-winning producer of fan-favorite, top-tier content, including a robust network of social platforms, premium video, longform editorial, three audio/video franchises (two of them hosted by Co-Founders Kevin Durant and Rich Kleiman, respectively), and four newsletter products.

Boardroom is not only leading sports business coverage, but it is also developing and executing innovative event strategy. No other brand, media or otherwise, can curate a room like Boardroom. From managing creative campaigns and client expectations to understanding social audiences, Boardroom is adept at creating opportunities that are mutually beneficial for talent, brands, and consumers. As an embodiment of their desire to curate these opportunities, Boardroom has spent the last year building a cutting-edge experiential brand strategy, tapping into brands’ desire to combine B2B events with D2C content strategy and positioning itself as a premium partner in this growing landscape.

With an oversaturated media market and a constant flow of content, Boardroom faces the natural challenge of giving their audiences something they can’t find anywhere else. The team taps into its extensive experience at the intersection of sports, business, hip-hop and culture – particularly that of Boardroom CEO Rich Kleiman – to give their audience truly unique perspectives and deliver real value to their partners. Furthermore, Boardroom covers a lot of ground. While connectivity between its areas of business could have been a challenge, they manage to consistently connect their sports properties, brand partners, outlets, and initiatives in a way that creates significant impact.



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