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Special Project

Special Project
From the 16th Annual Shorty Awards

Dr Info | Arabic Net

Entered in Video Series


Dr Info " Is a series dedicated to debunk health myths, investigating their sources, correcting them, and presenting accurate scientific information in an engaging narrative format.Dr Info " Is a series dedicated to debunk health myths, investigating their sources, correcting them, and presenting accurate scientific information in an engaging narrative format. In recent years, there has been a significant spread of the infodemic, a term referring to the flow of a large amount of false or misleading information in digital and physical environments during the spread of a particular disease, according to the World Health Organization. The show aims to reach social media audiences and address them in their language, delivering concise but highly beneficial information in short video formats. 

The overarching goal of "Dr Info " is to promote health literacy, combat medical misinformation, and empower individuals to take control of their health through accurate and evidence-based information.

Strategy and Execution

Bringing "Dr Info" to life required a multifaceted strategy that encompassed research, content development, expert collaboration, multi-platform distribution, and interactive engagement. 

The foundation of "Dr Info" lies in thorough research. The team dedicated time and resources to identify prevalent health myths and misconceptions within the target audience. This involved scouring social media, online forums, and traditional media sources to pinpoint common misconceptions and beliefs about health and wellness.

Once the myths were identified, the team delved deeper into the sources and origins of each myth. This step involved consulting with medical professionals, researchers, and cultural experts to understand the historical, cultural, and scientific context behind each myth. By gaining insights into why these myths persist, the team was better equipped to address them effectively.

With a solid understanding of the myths and their origins, the team set out to develop compelling content that would debunk these myths and provide accurate information to the audience. This involved distilling complex scientific concepts into accessible language, creating visually engaging graphics and animations, and crafting compelling narratives that would resonate with viewers.

Moreover, collaboration with medical professionals and experts was essential to the credibility and accuracy of "Dr Info." The team enlisted the help of doctors, scientists, nutritionists, and other health experts to provide insights, fact-check content, and lend their expertise to the show.

To reach a wide audience, "Dr Info " leveraged the reach of Al Jazeera's various platforms, including social Media, web, and digital media. "Dr Info" utilized digital platforms such as YouTube, Tiktok, Facebook, Instagram, and Twitter to engage with a younger and more tech-savvy audience.

One of the unique features of "Dr Info " was its emphasis on interactive engagement with the audience. The team encouraged viewers to submit their questions, comments, and feedback via social media, creating a dialogue between the show and its audience.

One of the primary challenges was navigating cultural sensitivities and beliefs around health and wellness. In many cultures, traditional remedies and practices hold deep-rooted significance, even in the face of scientific evidence to the contrary.

Another challenge was addressing misinformation without inadvertently amplifying it. In an age where misinformation spreads rapidly on social media, the team had to tread carefully to avoid giving undue attention to false claims. This involved fact-checking content rigorously, verifying sources, and providing clear explanations for why certain myths were untrue.

What sets "Dr Info " apart from other health education programs is its holistic approach to debunking medical myths. Rather than simply presenting facts and figures, the show delves into the cultural, historical, and social factors that contribute to the proliferation of health myths.

Moreover, the show's emphasis on storytelling and narrative-driven content makes it highly engaging and relatable to viewers. Each episode unfolds like a detective story, with the team uncovering the truth behind a particular myth and presenting it in a compelling and accessible format.


The results of "Dr Info " have been promising, with the project meeting or exceeding its objectives in several key areas.

Since its launch, "Dr Info " has succeeded in raising awareness about prevalent health myths and misconceptions within the target audience. Through engaging storytelling and compelling content, the show has shed light on the dangers of misinformation and the importance of seeking accurate information from trusted sources.

In addition, the show has garnered significant audience engagement, with viewers tuning in regularly to watch new episodes and participate in discussions online. Feedback from viewers has been overwhelmingly positive, with many expressing appreciation for the show's informative and entertaining approach to health education. The total number of views of "Dr Info" on all platforms reached 2.1 million views.

The ongoing success and growth of "Dr Info " demonstrate its effectiveness in addressing the challenges of medical misinformation and promoting health literacy. With each new episode, the show reaches new audiences and inspires meaningful conversations about health-related issues.

In conclusion, the efforts of the team behind "Dr Info " have been a resounding success, contributing to the advancement of public health education and the fight against medical misinformation. By empowering individuals with accurate information and fostering critical thinking skills, the show is making a tangible difference in the lives of viewers around the world.


Video for Dr Info | Arabic Net

Entrant Company / Organization Name

Al Jazeera Digital


Entry Credits