Verizon launched 5G Home Internet which offers blazing fast speeds, and no data caps or hidden fees. We needed to get prospective customers to understand this at the point of purchase without the typical boring sales pitch.
Through numerous deep dives with the business and sales team, we were able to identify friction and challenges faced within the retail environment. Customers were simply not aware or interested in learning of the benefits of 5G Home compared to traditional internet.
So we decided to turn the pain points of bad internet service into actual monsters—well, AR monsters, technically. Then we let people weaponize the powers of Verizon 5G Home to blast them to bits.
A geo-targeted Snap notification in the Home Internet area of our stores invited customers to see the AR monsters invade their physical space. With each win or loss, they learned about the key features of Verizon 5G Home in a playfully addictive game. Some lucky customers were even rewarded with prize money they could put toward their purchase.
Our game increased brand favorability by 90% and action intent by 95%. On Snap, it got 18.5 million impressions, with a total reach of 6.6 million. These results exceeded our goals to drive brand awareness and loyalty. It demonstrated that customers wouldn’t mind taking the time to learn about our products as long as the information’s packaged in a charming, gamified way.