THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

The End of the Road Podcast

Entered in Other Podcast Genres

Objective

The End of the Road Podcast uses stories to take listeners on a journey to some of the most remote places in the world where our guests live and work. They have lived and worked far beyond the end of the road and sacrificed so much to serve in some of the toughest places on earth. They’ve experienced unimaginable things and met unforgettable people our listeners get to meet too.  

From a village that takes an entire day to reach by canoe through the Congo jungle … to a war-torn city in the Middle East. Our listeners get to hear, firsthand, what life is like and how God is present and active in these places and in the lives of people who live there – moms, dads, kids, and families – just like theirs.

It’s no secret that stories connect us. They inspire us. So our goal is that our listeners learn things at the end of the road through each episode – about themselves, about people, and about God. This isn't your average church mission trip story... It's a chance to step into the most intimate spaces of challenging places and embrace the opportunity to be transformed.

Strategy

The strategy behind the entire podcast was to bring the stories of real people living real lives that are undoubtedly different to light. To share the work that God is doing in very remote and challenging spaces. One of the biggest challenges for us was to get interviews scheduled with our guests living on a completely different continent with limited wifi and resources. However, the beauty that revealed itself in the process was how real, raw, and intimate even this was– our guests in remote places desiring to share what was their normal. 

Our plan of action was to not only share stories of those who worked their, but people who lived there too. People who have seen things and experienced things many of us couldn't dare to imagine. From war, to droughts, to uprooting their entire lives after they lost everything– no food, no water, no first aid, just themselves and their families. 

The execution became challenging because many of our interviews had to be scheduled last minute because of the limited resources available to our guests. We had to be very flexible and persistent. 

Our top plans included offering these things to our listeners: 

Results

Our efforts have been a huge success. Since we've launched, The End of the Road podcast has been named as the top #10 Nonprofit podcast in the US and quickly moved into the top #4 Nonprofit podcast in the US on Apple Podcasts. We have surpassed our goals of listeners and downloads by 70%. This means more people have connected with stories and people in some of the toughest places in the world. Their hearts and minds have held and embraced ever so gently the heart-warming and sometimes gut-wrenching stories and realities of strangers who have become a part of their global family. That is what this podcast is all about.

Media

Video for The End of the Road Podcast

Entrant Company / Organization Name

World Concern

Links

Entry Credits