THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!
From the 15th Annual Shorty Awards

The Comment Section

Finalist in Comedy Podcast

Objectives

Drew's main objective in creating The Comment Section is to drive candid discussion with well-known and trending guests about an array of topics ranging from light-hearted pokes at misogynistic men to deeper conversations on inclusivity and body positivity. The goals for creating this podcast are to further connect with Drew’s fans while bringing in new listeners.

Strategy and Execution

The Comment Section draws its core inspiration from Drew’s TikTok content which resonated with women everywhere. Realizing the need and interest in this subject matter, Drew developed the Comment Section in partnership with Brat TV productions to investigate and promote inclusivity and body positivity in a longer format. The Comment Section dispels any questions of whether TikTok viral content can have a longer shelf life and lend itself to different formats and platforms. It also affirms that content creators like Drew are primed for hosting and podcasting opportunities with their innate ability to authentically connect with audiences and create a narrative around their personalities. Audiences remain loyal to The Comment Section because it investigates an unfortunate but everyday reality for women on social media through a comedic angle and allows like-minded women to share their stories in a safe environment.

Results

The Comment Section has been received by audiences and the podcast world with a ton of success in its 50+ air episodes. As a result, the podcast will soon announce an official partner (that we are unable to disclose at the moment) to help drive more success and open up new paths for the show. 

 

Within less than a year, the podcast has earned an average of 80K-120K listeners on Audio platforms and YouTube combined. Brand partnerships include: EOS, Fenty Beauty, ZocDoc, Nutrafol, Liquid Death, and Starface. Drew’s personality and knack for interviewing guests has allowed her to secure hosting opportunities including the red carpet of Black Adam and the upcoming red carpet for the Academy Awards.

Media

Video for The Comment Section

Entrant Company / Organization Name

Viral Nation, Drew Afualo

Link