The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project
From the 15th Annual Shorty Awards

Supercar Blondie - The most engaged automotive media company

Entered in YouTube Presence


To be the number one automotive publisher brand on Youtube 




Strategy and Execution

Alex founded Supercar Blondie in 2015 due to her passion for cars and wanting to disrupt the male dominated car review format on social.

The channel started with just Alex covering the best supercars but has now grown to a team of over 30 staff with 5 in-house presenters travelling around the world covering concept cars, new releases and limited edition vehicles. In extension to our in-house presenters we have also built a global network of creators who we collaborate with for content. 

Our focus for original content has been on showing the coolest features of cars through relatable and accessible storytelling. 

Through our credibility and trust in the automotive category we have been the announcement partner for many car manufacturers at major global events 

Our in-house channel management team closely analyse platform trends, thumbnails and video retention to inform the content strategy. Through this analysis we were able to launch new formats for our audience in order to increase cadence. 




1.9 billion video views on Youtube in 2022 

#1 Automotive publisher on Youtube (most subscribed & views)


Entrant Company / Organization Name

Supercar blondie