Stay Tuned is the NBC News brand dedicated to bringing its trusted, accurate, premium journalism to a digital-first news consumer. Our daily news show strives to inform our Gen Z and young millennial audience with the latest on what’s happening around the globe. With breaking news updates, top headline explainers, deeper features, and on-the-ground reporting we make sure our audience is aware of what is happening around them in a digestible, easy-to-understand style that keeps our 10 million + subscribers coming back for more each day.
Each day the team weighs the most important information our audience needs to know, the top stories of the day and we disseminate that information in a timely manner. When news breaks, we make sure we are sharing with our audience accurate information that keeps them in the know.
Over the course of 2022, there were many news stories that we followed closely ensuring that Gen Z had the information they needed to understand what happening. Stories like the war in Ukraine, the mass shooting in Uvalde, Texas, the stabbing of 4 students at The University of Idaho and subsequent arrest, the mid-term elections and more, we made sure our viewers were, and are, kept up to date with the latest accurate information on each of those stories.
The average episode of Stay Tuned has reached one million views in 2022, up 15% versus the 2021 average. Nearly 90% of the twice-daily newscast’s average audience is under 35, with 57% of those consumers under the age of 25.