Hilton’s Off the Menu series highlights the beauty of staying with Hilton through a culinary lens. The series spotlights the company’s diverse food and beverage offerings across brands, introducing new and long-time Hilton guests to the different menu offerings, culinary teams, inspirations and company-wide initiatives (reducing food waste, sustainability) at our brands and properties.
Off the Menu content elevates the guest experience, giving customers recipes and cooking tips that enable them to bring the magic of the stay to their homes. Every episode fosters brand love and preference, as well as discoverability and utility via on-site placements.
Off the Menu episodes are filmed from multiple angles to pique the interest of our audiences and potential guests. The visual treatments give the viewer perspective of being right there in the restaurant, of speaking with the chef personally and elicits the feeling of genuine care and warmth from each property.
Each episode consists of three elements: an introduction, an overhead cooking tutorial and an interview with the featured chef. These three elements create an immersive and personalized view.
The Off the Menu series has increased global awareness for Hilton’s portfolio of 19 brands. The series reaches audiences via YouTube, Hilton’s social media platforms and through screens on property. In total, the series has led to a 250k+ increase in subscribers to Hilton’s YouTube channel and a +757% increase in organic views.
