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Mindvalley Blog

Entered in Blog & Micro-blog


The façade of the Mindvalley Blog may be unassuming; however, one click in and it’s like diving into Scrooge McDuck’s pool of gold coins. But instead of gold coins, it’s a vast library of articles filled with every aspect of personal growth—from mind, body, soul, relationships, career growth, and even parenting, to name a few.

Our goal is simple: Mindvalley’s mission is to change the lives of one billion people by creating personal transformation that raises human consciousness around the globe. One way we’re doing so is by using the power of words.

In order to achieve this, Mindvalley’s SEO team challenged themselves to elevate the Blog by doing the following:

  1. Providing value: our articles continually include science-backed information, insights and tips from thought leaders and experts, and stories from Mindvalley Members.

  2. Delivering results: increasing blog traffic and boosting organic search traffic, adding featured snippets and leads, as well as getting social media mentions and reshares.

  3. Becoming an industry thought leader: our articles have a unique competitive edge due to the insights drawn directly from the bestselling Mindvalley courses. We celebrate that uniqueness and extract the nuggets of wisdom to answer our audience’s burning questions.

Strategy and Execution

In December 2021, Mindvalley Blog was facing a number of issues, from declining organic traffic to disorganized content. We realized that without a massive cleanup and a radical change in strategy, we might not be able to revive it.

Beginning in Q1 2022, we performed a thorough SEO audit on the page. This allowed us to identify key risks and the biggest opportunities.

We've then rallied up the entire SEO team, including content writers and SEO specialists, to work on a crystal-clear roadmap of improvements and innovations. 

In December 2022, Mindvalley Blog celebrated its biggest year-on-year growth yet. The key to success was keeping our eyes on the prize, following the best industry standards, and innovating boldly.


Our strategy was based on three pillars:

  1. Adhere to Google guidelines about what great content looks like.

  2. Plug in lead hooks that nurture our audience.

  3. Collaborate with other marketing teams to create a holistic communication stream.


Here's looking at the three points in more detail:

1. Adhering to Google guidelines


2. Lead hooks that nurture the audience


3. Collaborating with other marketing teams


The Mindvalley Blog achieved impressive growth in 2022. From organic traffic to lead generation and even Google's Core Web Vitals scores, the team runs a well-oiled blog machine powered by winning strategies and a laser-like focus.

Key results:


Video for Mindvalley Blog

Entrant Company / Organization Name

Mindvalley SEO Team, Mindvalley


Entry Credits