Our objective was to expand our audience and establish ourselves as thought leaders in the industry by sharing insightful content that would spur growth. To make a name for Birdeye's customer experience platform, we relied on our creative content to draw more attention to our brand. Organic social media gives our followers a place to connect, engage, and share - creating an environment of learning and exploration. And LinkedIn is our main home for these conversations.
Our strategy was to take the power of digital campaigns and ramp it up. We tried two new approaches. One way was through a media mix of interactive events such as consistent live events to promote webinars and new products, thought-provoking polls, inspiring videos and visuals, and department spotlights. Plus, sharing best practices for industry success and team member engagement to spotlight company culture. The other way was through our innovative employee advocacy pilot program where we empowered employees to amplify Birdeye campaigns to their individual spheres of influence on social media increasing reach even more.
Our social media strategy is garnering impressive results. Our LinkedIn follower growth soared by 50K within the past year, with an average of 7-9K new monthly followers. We also gained serious traction on our organic impressions - from 39,706 to a whopping 212,870 since driving initiatives for LinkedIn success. Our tremendous success is visible in our growth and the results of launching an Employee Advocacy Group.
Organic social media has taken us on an exhilarating journey of exploration and experimentation, helping us uncover the secret sauce to stellar results. We can hardly wait for what this upcoming year will bring as we aim to achieve greater success.
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