The Shorty Awards recognize excellence in digital and social media.
All entries will be scored by judges on these major criteria:
Strategy: Entries should include a clearly defined and effective communications plan that is key to a brand, agency or organization meeting their objectives.
Creativity: Entries should demonstrate how their work is memorable and/or inspiring for its well-executed, “out of the box” originality and innovation.
Engagement: Entries should demonstrate how the work was key in successfully driving positive interaction with the target audience.