The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project
From the 15th Annual Shorty Awards

Jersey Shore x Staten Island Tweet

Entered in Clapback

About this entry

The objective of our always-on approach is to keep the Jersey Shore fandom engaged both in and off-season. We try to stay top of mind all-year around—whether it’s leaning into legacy content or applying Jersey Shore to literally anything that is going on.

Why does this entry deserve to win?

When tapping into cultural moments and trends, we often try to make the connection to see if it would make sense on our platform and our tone of voice. We like to take an organic approach when joining the conversation and strike while the topic is still relevant.


The tweet saw 12.2K engagements and positive + humorous sentiment from fans. When hopping on trends, we just hope for the best but it's always nice to see these numbers!


Entrant Company / Organization Name

MTV Entertainment Studios and Paramount Media Networks


Entry Credits