The objective of our always-on approach is to keep the Jersey Shore fandom engaged both in and off-season. We try to stay top of mind all-year around—whether it’s leaning into legacy content or applying Jersey Shore to literally anything that is going on.
When tapping into cultural moments and trends, we often try to make the connection to see if it would make sense on our platform and our tone of voice. We like to take an organic approach when joining the conversation and strike while the topic is still relevant.
The tweet saw 12.2K engagements and positive + humorous sentiment from fans. When hopping on trends, we just hope for the best but it's always nice to see these numbers!