ESPN went all-in for this year's fan engagement strategy and turned their oldest standing property (20+ years) into the ultimate college football engagement hub. Fans watching College GameDay on Saturdays are driven to their new website, where they could make their college football picks for the week, participate in polls, and answer sponsored trivia questions.
Using Telescope's proprietary "audience engagement" platform, ESPN was able to turn their 20+ year-old property, College Football Gameday, into a weekly pre-game destination & fan engagement. Fans at home and on-site were able to watch and interact with the show to make their Coors Light Saturday Selection game picks for the week, answer Aflac Trivia questions, make Pizza Hut Super Dog picks & participate in live polls using Telescope's technology that seamlessly integrated the activations into the ESPN's broadcast & digital/social brand extensions.
This strategy engaged current fans and helped drive traffic to the website for data capture. And with our technology licensed by ESPN, they were able to have complete ownership of the weekly games and make content & editorial changes on the fly.
The results were phenomenal. ESPN's College gameday saw an astonishing amount of new sign-ups and retained fans for the entire season. Not only that, ESPN was able to partner with and feature sponsors on the page all season long.
