Designed to build awareness for Disney Bundle’s content offerings and value, the goal was to build an evergreen microsite that could be leveraged during large campaigns.
Designed to build awareness for Disney Bundle’s content offerings and value, the goal was to build an evergreen microsite that could be leveraged during large campaigns. The Disney+ Digital Team was challenged with a need for quick turnarounds and obtaining approvals from the many stakeholders involved with Disney Bundle. Building this interactive microsite required a heavy life technically and edits required more time to execute.
Mentions of the Disney Bundle have increased throughout the year and the microsite has made appearances across Disney Bundle's National Streaming Day campaign, part of a virtual scavenger hunt at D23 Expo, and San Diego Comic Con.
