To support the upcoming release of a Snoop Dogg playable Operator skin in Call of Duty: Vanguard and Warzone we wrote a series of one-liners and in-game smack talk for Snoop to record in the booth. These cold-blooded dialogue snippets would be triggered when players unleashed Snoop’s finishing moves.
To amplify the release of the skin and capitalize on the 4/20 release, we created a soundboard microsite that allowed fans to play and share some of Snoop’s most iconic in-game dialogue. The soundboard was also featured in-game for fans to check out before dropping in (like it’s hot).
Snoop himself further amplified buzz for the soundboard’s release with a post on his own Instagram page, boasting 79M+ followers.
