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Special Project

Special Project
From the 15th Annual Shorty Awards

SpongeBob Channel

Entered in YouTube Presence


Our goal on the SpongeBob YouTube channel is to create an immersive fan experience that not only provides viewers with the SpongeBob moments they love, but videos that further expand the SpongeBob universe. From Top Krabby Patty listicles to a video essay that points out obscure episode easter eggs, we delve deep into the world of Bikini Bottom and provide fans with a one-of-a-kind experience that can only be found on the official SpongeBob YouTube channel. Programmed and produced by actual SpongeBob superfans, we’re on the pulse of all things Bikini Bottom and continually create content that expands the world of the series.

Strategy and Execution

Our strategy is to not only provide fans with classic and quotable show moments, but to take the library of SpongeBob deeper than ever before. Videos on the channel re-contextualize SpongeBob to newfound comedic heights with content like Bikini Bottom Sizing Charts and video essays analyzing the mysterious background characters in the series. The implementation of this and many other creative executions creates a truly unique experience that can only be found on YouTube.


Our efforts on the Official SpongeBob Channel have earned us over 5 million subscribers with views averaging over 100 million.


Video for SpongeBob Channel

Entrant Company / Organization Name


Entry Credits