Grow the Avatar audience while increasing affinity and sustaining engagement with the core fans of the franchise and the podcast audience
Bring forward diverse voices both in front and behind the mic that represent the Avatar franchise
STRATEGY
Give fans unparalleled access behind the scenes of the franchise while creating a community that fosters in-depth conversations around all aspects of the Avatarverse, enabling fans to build a deeper connection with the IP
Lean into the authority of the hosts Janet Varney and Dante Basco to drive brand recognition and subject matter expertise
Utilize the podcast for key and breaking franchise news and announcements
TACTICS/EXECUTION
Split the podcast content into two formats to best highlight the franchise IP and insights from the talent, producers and creators:
“Re-watch episodes” that focus on thematic overtures, observations, and trivia throughout episodes of Books 1 and 2
“Deep-dive episodes” that explore key elements of the Avatarverse, including the inspiration for the origins of the story and in-depth conversations with those that brought the story of Avatar to life
Leverage the highly engaged Avatar communities and audiences across digital and social platforms
Strategically partnering with iHeartRadio (the #1 Podcast Network) as a co-production partner to leverage their audio network for promotion and reach
Distribute regular bonus and episodic content on other digital Avatar channels, including YouTube where clips from each of the podcast recording sessions are posted
Consistent appearances on the charts:
Awards
