Al Jazeera Digital Newsroom is managing all social media production & publishing for Al Jazeera Arabic social media outlets, we worked hard this year to keep our audience informed, and updated with world events, our engagement metrics were focusing on interactions and using all tactics to engage with our loyal fans.
We worked very hard throughout 2022 providing timely coverage of the news through live updates and breaking down complex stories on the issues that affect the Arab audience. Never, as in this momentous year, were we so effective in meeting our objective of and powerfully giving voice for the voiceless.
Our content strategy on Al Jazeera Arabic twitter account was focused on producing unique original content optimized for twitter and tailored to covering the stories that matter most to the Arab audiences around the world, we tirelessly focused on creating engaging content and timely coverage of the news in an approachable, mobile-friendly format to our growing audience base.
Our secret ingredient was serving local markets with personalized content to match each market’s needs.
Our Strategy can be summarized into the following actions:
Leverage Live coverage
Our 2022 strategy has paid off. Our views soared to more than 321 million Views and interactions (likes, comments and shares) to 10.4 million interactions.
Here is a snapshot of how we grew on Twitter in 2022:
· Total followers: 2.2 million fans Increase in 2022: 404K followers an increase of %33 over last year
· Total views: 321 million / increase of 53.2% over last year
· Average views per post: 24K / Average interactions per post: 450 interactions.
· Total interactions: 10.4 million an increase of 105.86% over last year