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Action Against Hunger Website

Entered in Non-Profit


Today, hunger is preventable. Yet two million children die every year from malnutrition. 

As one of the world’s highest-rated nonprofits, Action Against Hunger is leading the global movement to end hunger. Since 1979, their work on the front lines has helped reduce the world’s proportion of undernourished people by 50%. Last year alone, Action Against Hunger reached more than 24 million people in over 50 countries with life-saving support. 

But, while Action Against Hunger’s work is well-known in many international markets, awareness among American audiences is low. 

To address this, it was critical to create a new website that builds U.S. awareness about the global hunger crisis — and more importantly, builds a community of supporters passionate about fighting hunger. Ultimately, this work will help save lives and create a world free from hunger for everyone, for good.


Action Against Hunger joined forces with Interactive Strategies, a D.C.-based, award-winning digital agency, to redesign and launch their U.S. website. The organization’s previous site was over a decade old with thousands of legacy pages. Moreover, the site did not represent Action Against Hunger’s impressive track record as the global authority on hunger.

From the start, our work was guided by research, which revealed an important insight: once people get to know Action Against Hunger, the more they want to support their work and donate to the cause. This discovery made our next steps clear.

Our task was to quickly and succinctly introduce Action Against Hunger to site visitors by providing a clear understanding of what Action Against Hunger does, why that work matters, and how supporters can make an impact. 

To guide this work, we met with stakeholders across the organization—from leadership and marketing teams to regional offices and on-the-ground staff. We aligned our project goals and gained the insight we needed to develop the website strategy:

Time was of the essence as we translated the strategy into design, content creation, development, and content entry. The site’s CMS was nearing its end of life, and it was critical to get a new site up and running before year-end—Action Against Hunger’s most important time for fundraising. 

Action Against Hunger’s small but mighty marketing team partnered with Interactive Strategies to launch the new site into the world in October of 2022.


Though we are still early in the new site’s lifecycle, we are already seeing several positive success measures:

The team created a modern, well-performing site that extends Action Against Hunger’s reach, engages their audiences, and supports their life-saving work.


Video for Action Against Hunger Website

Entrant Company / Organization Name

Interactive Strategies, Action Against Hunger


Entry Credits